When you run a hotel, guest satisfaction is essential. It can directly impact hotel reviews, customer loyalty and repeat bookings, which is why hotels are always looking for new ways to ensure guests enjoy their stay and leave with positive feelings. With so much competition, it’s essential that hoteliers offer unique experiences and personalised services to stand out and gain a competitive advantage.
In this article, we explore ways hotels can enhance their guest experience to ensure every guest leaves feeling satisfied with their stay. We’ll take a look at everything from the booking process to the hotel’s facilities and the check-in and check-out processes.
Make it easy to book
Hotel guests today want to be able to book a room at ease – in fact, at the touch of a button when possible. Gone are the days of ringing a hotel to check their availability and make a booking. Guests want to be able to book online, at a time that’s convenient for them.
With this in mind, hotels should ensure that they integrate a booking engine into their website and may even want to consider being listed on sites such as Booking.com to make it even easier to take bookings.
Understand guest preferences
Reviews and surveys are a great way to understand what your guests want. If you’re seeing common themes appear in your reviews, such as customers wanting more luxurious toiletries or the check-in process taking a long time, you can examine these areas and make improvements. Asking guests to complete a short survey about their stay once they’ve departed can also help you identify trends in what they want.
Enhance your facilities
If your hotel is beginning to look tired, consider refurbishing its rooms and communal areas. The outside of the hotel and reception areas are the first things guests see when they arrive, so ensure they make a great first impression. Also, think about the little extra touches you can add to these areas to help improve the experience. This might include complimentary refreshments and newspapers or comfortable seating areas to relax or work.
Give the guests something extra
When guests stay in a hotel, they want to feel looked after and a little spoiled. Consider the small details you can incorporate into their stay to make them feel truly special. This might be a little snack basket, a bottle of wine or robes and slippers so they can relax in comfort. While simple to implement, this one can have a big impact on guest satisfaction and lead to positive reviews.
Update your in-room technology
In today’s world, guests expect the latest gadgets and technology everywhere we go. From lightning-fast Wi-Fi to charging ports and streaming platforms built into the TVs. You might also look at integrating smart lighting or temperature controls to help them feel more comfortable during their stay. Some hotels even offer services through their TV systems, such as ordering room service or making housekeeping requests.
Do you want to give your hotel a refresh?
If you want to breathe new life into your venue, Milkris Interiors can help. We specialise in providing hotels with a high-quality interior fit-out service. Get in touch to discuss your requirements and see how we can help.